Seed-up
Seed-up
Seed-up
Year
2024
Year
2024
Year
2024
Type
Mobile app
Type
Mobile app
Type
Mobile app
Timeframe
12 weeks
Timeframe
12 weeks
Timeframe
12 weeks
Overview
Overview
Overview
Seed-Up is a gamified learning platform that helps professionals develop new skills through interactive challenges, AI-driven coaching, and reflective feedback. Designed for corporate training and continuous development, it transforms traditional learning programs into engaging, habit-building experiences. My work focused on defining the product vision, designing the end-to-end experience, and proving that clarity and motivation can drive deeper learning outcomes in professional contexts.
Seed-Up is a gamified learning platform that helps professionals develop new skills through interactive challenges, AI-driven coaching, and reflective feedback. Designed for corporate training and continuous development, it transforms traditional learning programs into engaging, habit-building experiences. My work focused on defining the product vision, designing the end-to-end experience, and proving that clarity and motivation can drive deeper learning outcomes in professional contexts.
Seed-Up is a gamified learning platform that helps professionals develop new skills through interactive challenges, AI-driven coaching, and reflective feedback. Designed for corporate training and continuous development, it transforms traditional learning programs into engaging, habit-building experiences. My work focused on defining the product vision, designing the end-to-end experience, and proving that clarity and motivation can drive deeper learning outcomes in professional contexts.
/01
/01
/01
Challenge
Challenge
Challenge
Seed-Up entered a saturated market of wellness and habit apps with no existing product or user data. The vision was ambitious - “make self-improvement engaging with AI.”
Business: Build differentiation through user retention and daily engagement, not just content volume.
Users: Overwhelmed by open-ended tools, they needed clear goals, achievable feedback, and guidance.
Operations: Define a repeatable UX structure that could scale with rapid experimentation.
Thesis: Create a guided, game-like journey where users feel progress instantly - powered by an approachable AI coach.
Seed-Up entered a saturated market of wellness and habit apps with no existing product or user data. The vision was ambitious - “make self-improvement engaging with AI.”
Business: Build differentiation through user retention and daily engagement, not just content volume.
Users: Overwhelmed by open-ended tools, they needed clear goals, achievable feedback, and guidance.
Operations: Define a repeatable UX structure that could scale with rapid experimentation.
Thesis: Create a guided, game-like journey where users feel progress instantly - powered by an approachable AI coach.
Seed-Up entered a saturated market of wellness and habit apps with no existing product or user data. The vision was ambitious - “make self-improvement engaging with AI.”
Business: Build differentiation through user retention and daily engagement, not just content volume.
Users: Overwhelmed by open-ended tools, they needed clear goals, achievable feedback, and guidance.
Operations: Define a repeatable UX structure that could scale with rapid experimentation.
Thesis: Create a guided, game-like journey where users feel progress instantly - powered by an approachable AI coach.
/02
/02
/02
Approach
Approach
Approach
The design process blended gamification, personalization, and progressive disclosure - keeping users focused, not flooded.
Discovery & Alignment: Clarified core motivation loop (“Challenge → Act → Reflect → Grow”) through stakeholder workshops and competitor audits (Noom, Headway, Habitica).
System Design: Built a modular challenge framework with levels, streaks, and points to trigger momentum while maintaining psychological safety (no punishment loops).
AI Coach Integration: Introduced a conversational, supportive tone — transforming generic prompts into personal micro-coaching moments.
Interface: Designed a dynamic dashboard showing one primary challenge, clear progress, and daily reflections for cognitive simplicity.
Validation: Ran a pilot with a famous French Bank to tune tone, pacing, and feedback clarity - resulting in simplified visuals and more linear onboarding.
The design process blended gamification, personalization, and progressive disclosure - keeping users focused, not flooded.
Discovery & Alignment: Clarified core motivation loop (“Challenge → Act → Reflect → Grow”) through stakeholder workshops and competitor audits (Noom, Headway, Habitica).
System Design: Built a modular challenge framework with levels, streaks, and points to trigger momentum while maintaining psychological safety (no punishment loops).
AI Coach Integration: Introduced a conversational, supportive tone — transforming generic prompts into personal micro-coaching moments.
Interface: Designed a dynamic dashboard showing one primary challenge, clear progress, and daily reflections for cognitive simplicity.
Validation: Ran a pilot with a famous French Bank to tune tone, pacing, and feedback clarity - resulting in simplified visuals and more linear onboarding.
The design process blended gamification, personalization, and progressive disclosure - keeping users focused, not flooded.
Discovery & Alignment: Clarified core motivation loop (“Challenge → Act → Reflect → Grow”) through stakeholder workshops and competitor audits (Noom, Headway, Habitica).
System Design: Built a modular challenge framework with levels, streaks, and points to trigger momentum while maintaining psychological safety (no punishment loops).
AI Coach Integration: Introduced a conversational, supportive tone — transforming generic prompts into personal micro-coaching moments.
Interface: Designed a dynamic dashboard showing one primary challenge, clear progress, and daily reflections for cognitive simplicity.
Validation: Ran a pilot with a famous French Bank to tune tone, pacing, and feedback clarity - resulting in simplified visuals and more linear onboarding.
/03
/03
/03
Results
Results
Results
Seed-Up evolved from a concept into a cohesive, motivating system that transforms personal growth into a clear, repeatable journey.
User Engagement: Early testers described the experience as playful, intuitive, and personally rewarding.
Guided Onboarding: A simplified flow helped users begin their first challenge with confidence and purpose.
Behavioral Momentum: The challenge-reflection loop encouraged consistent participation and reduced early drop-off.
Perceived Value: Users reported feeling more supported, recognizing progress sooner, and trusting the AI coach’s guidance.
Seed-Up evolved from a concept into a cohesive, motivating system that transforms personal growth into a clear, repeatable journey.
User Engagement: Early testers described the experience as playful, intuitive, and personally rewarding.
Guided Onboarding: A simplified flow helped users begin their first challenge with confidence and purpose.
Behavioral Momentum: The challenge-reflection loop encouraged consistent participation and reduced early drop-off.
Perceived Value: Users reported feeling more supported, recognizing progress sooner, and trusting the AI coach’s guidance.
Seed-Up evolved from a concept into a cohesive, motivating system that transforms personal growth into a clear, repeatable journey.
User Engagement: Early testers described the experience as playful, intuitive, and personally rewarding.
Guided Onboarding: A simplified flow helped users begin their first challenge with confidence and purpose.
Behavioral Momentum: The challenge-reflection loop encouraged consistent participation and reduced early drop-off.
Perceived Value: Users reported feeling more supported, recognizing progress sooner, and trusting the AI coach’s guidance.
User satisfaction
88%
88%
Future intent
High motivation
High motivation
/04
/04
/04
Seed-Up proved that clarity fuels engagement. By reducing options and amplifying feedback, we created a sustainable loop of motivation and achievement.
Business: Defined a clear value narrative - gamified learning with emotional intelligence.
Users: Felt guided, celebrated, and supported rather than judged.
Design: Demonstrated that simplicity and delight drive retention more than features.
We turned motivation into momentum - designing a system that makes personal growth feel both structured and fun.
Seed-Up proved that clarity fuels engagement. By reducing options and amplifying feedback, we created a sustainable loop of motivation and achievement.
Business: Defined a clear value narrative - gamified learning with emotional intelligence.
Users: Felt guided, celebrated, and supported rather than judged.
Design: Demonstrated that simplicity and delight drive retention more than features.
We turned motivation into momentum - designing a system that makes personal growth feel both structured and fun.
Seed-Up proved that clarity fuels engagement. By reducing options and amplifying feedback, we created a sustainable loop of motivation and achievement.
Business: Defined a clear value narrative - gamified learning with emotional intelligence.
Users: Felt guided, celebrated, and supported rather than judged.
Design: Demonstrated that simplicity and delight drive retention more than features.
We turned motivation into momentum - designing a system that makes personal growth feel both structured and fun.
Web Design
Touloisirs
Touloisirs is an inclusive travel and leisure platform that helps families and individuals easily discover and book activities across France. Since 2020, I’ve been their product designer, leading the complete redesign of the platform across web and mobile. From 2022 to 2025, I delivered and continuously refined over 120 screens, improving accessibility, navigation, and booking flows to make every experience simpler, faster, and more human.