Touloisirs
Touloisirs
Touloisirs
Year
2022-2023
Year
2022-2023
Year
2022-2023
Type
Web Design
Type
Web Design
Type
Web Design
Timeframe
Several projects over 5 years
Timeframe
Several projects over 5 years
Timeframe
Several projects over 5 years
Overview
Overview
Overview
Touloisirs is a non-profit organisation specialising in accessible travel and leisure experiences. Their existing platform had grown organically, resulting in inconsistent flows, cluttered navigation and a fragmented user experience.
From 2019 to 2025 onward I worked as the sole product designer) to overhaul the booking platform for both mobile and desktop, the BtoB portal, their internal admin tool and corporate website for 2 brands - designing over 120 screens and iterating continuously to support evolving user needs, client demands and brand refreshes.
Touloisirs is a non-profit organisation specialising in accessible travel and leisure experiences. Their existing platform had grown organically, resulting in inconsistent flows, cluttered navigation and a fragmented user experience.
From 2019 to 2025 onward I worked as the sole product designer) to overhaul the booking platform for both mobile and desktop, the BtoB portal, their internal admin tool and corporate website for 2 brands - designing over 120 screens and iterating continuously to support evolving user needs, client demands and brand refreshes.
Touloisirs is a non-profit organisation specialising in accessible travel and leisure experiences. Their existing platform had grown organically, resulting in inconsistent flows, cluttered navigation and a fragmented user experience.
From 2019 to 2025 onward I worked as the sole product designer) to overhaul the booking platform for both mobile and desktop, the BtoB portal, their internal admin tool and corporate website for 2 brands - designing over 120 screens and iterating continuously to support evolving user needs, client demands and brand refreshes.
/01
/01
/01
Challenge
Challenge
Challenge
The Touloisirs platform faced multiple pressures:
Business: Support scalable growth and deliver a polished brand experience for users with diverse accessibility needs.
Admins/Operators: Manage a large catalogue of travel/leisure offers across multiple devices, while ensuring smooth bookings and user account management.
End Users: Many users found the navigation confusing, booking flows too long, and account management cumbersome - especially on mobile.
Thesis: Make the booking journey simple, intuitive and accessible across devices — reduce friction, increase engagement and deliver brand trust.
The Touloisirs platform faced multiple pressures:
Business: Support scalable growth and deliver a polished brand experience for users with diverse accessibility needs.
Admins/Operators: Manage a large catalogue of travel/leisure offers across multiple devices, while ensuring smooth bookings and user account management.
End Users: Many users found the navigation confusing, booking flows too long, and account management cumbersome - especially on mobile.
Thesis: Make the booking journey simple, intuitive and accessible across devices — reduce friction, increase engagement and deliver brand trust.
The Touloisirs platform faced multiple pressures:
Business: Support scalable growth and deliver a polished brand experience for users with diverse accessibility needs.
Admins/Operators: Manage a large catalogue of travel/leisure offers across multiple devices, while ensuring smooth bookings and user account management.
End Users: Many users found the navigation confusing, booking flows too long, and account management cumbersome - especially on mobile.
Thesis: Make the booking journey simple, intuitive and accessible across devices — reduce friction, increase engagement and deliver brand trust.
/02
/02
/02
Approach
Approach
Approach
To tackle the challenge, the process included:
Conducted market & competitor research to benchmark accessible travel/leisure platforms and booking flows.
Redesigned site architecture: introduced streamlined navigation with clear primary sections (Search, Offers, Profile), sticky menus and contextual access.
Designed a mobile-first responsive system and mirrored it for desktop, ensuring parity of experience across devices.
Created wireframes and interactive prototypes (for both mobile and desktop) to validate flows for accounts, bookings, and user management.
Iterated based on usability testing and user feedback - simplified booking cards, improved visual contrast for accessibility, added tooltips and inline guidance.
Developed a design system and component library to support scalability (over 120 screens) and future feature expansion.
To tackle the challenge, the process included:
Conducted market & competitor research to benchmark accessible travel/leisure platforms and booking flows.
Redesigned site architecture: introduced streamlined navigation with clear primary sections (Search, Offers, Profile), sticky menus and contextual access.
Designed a mobile-first responsive system and mirrored it for desktop, ensuring parity of experience across devices.
Created wireframes and interactive prototypes (for both mobile and desktop) to validate flows for accounts, bookings, and user management.
Iterated based on usability testing and user feedback - simplified booking cards, improved visual contrast for accessibility, added tooltips and inline guidance.
Developed a design system and component library to support scalability (over 120 screens) and future feature expansion.
To tackle the challenge, the process included:
Conducted market & competitor research to benchmark accessible travel/leisure platforms and booking flows.
Redesigned site architecture: introduced streamlined navigation with clear primary sections (Search, Offers, Profile), sticky menus and contextual access.
Designed a mobile-first responsive system and mirrored it for desktop, ensuring parity of experience across devices.
Created wireframes and interactive prototypes (for both mobile and desktop) to validate flows for accounts, bookings, and user management.
Iterated based on usability testing and user feedback - simplified booking cards, improved visual contrast for accessibility, added tooltips and inline guidance.
Developed a design system and component library to support scalability (over 120 screens) and future feature expansion.
/03
/03
/03
Results
Results
Results
The redesign delivered a cleaner, more intuitive platform where users could browse offers, manage accounts and complete bookings with greater ease.
User Experience: Booking flows became shorter and less error-prone; users reported feeling more confident in their journey.
Mobile & Desktop Parity: Consistent experience across devices removed user frustration caused by mismatched navigation.
Brand Trust & Accessibility: Visual clarity and accessibility improvements increased satisfaction among users who previously struggled.
Key Metrics Callouts
The redesign delivered a cleaner, more intuitive platform where users could browse offers, manage accounts and complete bookings with greater ease.
User Experience: Booking flows became shorter and less error-prone; users reported feeling more confident in their journey.
Mobile & Desktop Parity: Consistent experience across devices removed user frustration caused by mismatched navigation.
Brand Trust & Accessibility: Visual clarity and accessibility improvements increased satisfaction among users who previously struggled.
Key Metrics Callouts
The redesign delivered a cleaner, more intuitive platform where users could browse offers, manage accounts and complete bookings with greater ease.
User Experience: Booking flows became shorter and less error-prone; users reported feeling more confident in their journey.
Mobile & Desktop Parity: Consistent experience across devices removed user frustration caused by mismatched navigation.
Brand Trust & Accessibility: Visual clarity and accessibility improvements increased satisfaction among users who previously struggled.
Key Metrics Callouts
Client satisfaction
86%
86%
Visit Touloisirs as first intention
68%
68%
/04
/04
/04
This long-term project reinforced that continuous iteration and scalability are critical for large-scale platforms.
Business: Achieved a design foundation that’s built to grow and adapt.
Admins/Operators: Gained a system where new offers and features can be added without disrupting the user flow.
End Users: Benefit from a polished, accessible experience that feels reliable across devices.
We turned a sprawling, inconsistent platform into a unified, accessible user experience that supports growth, trust and usability.
This long-term project reinforced that continuous iteration and scalability are critical for large-scale platforms.
Business: Achieved a design foundation that’s built to grow and adapt.
Admins/Operators: Gained a system where new offers and features can be added without disrupting the user flow.
End Users: Benefit from a polished, accessible experience that feels reliable across devices.
We turned a sprawling, inconsistent platform into a unified, accessible user experience that supports growth, trust and usability.
This long-term project reinforced that continuous iteration and scalability are critical for large-scale platforms.
Business: Achieved a design foundation that’s built to grow and adapt.
Admins/Operators: Gained a system where new offers and features can be added without disrupting the user flow.
End Users: Benefit from a polished, accessible experience that feels reliable across devices.
We turned a sprawling, inconsistent platform into a unified, accessible user experience that supports growth, trust and usability.